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Blogs: The New E-Tool

Blogs are frequently updated web pages on which authors post articles about news items, interesting websites, and their thoughts and just about anything that interests the author. Blogs are the newest information age revolution that allows individuals to express themselves to the world.

Blogs operate using a content management system, where the blog owner can add, edit, and delete content from the blog http://bluegraydaily.com/ to keep it updated as quickly and efficiently as possible.

They were originally used as online journals, or diaries, which were the mainstay of teenagers who love to write down their most private thoughts. However, given the Internet is a public information space and anyone with an Internet connecion can read your online journal it is not a good place to be posting those private thoughts.

Who should use blogs?

Blogging first came on the seen during the 2004 election, now has exploded as a marketing tool for companies, such as Sun Microsystems, StonyField Farms, and Kowabunga Technologies with the intent on bypassing traditional media of reaching customers. With more people finding companies by searching the Internet, and with 32 million Americans reading blogs, this makes blogging a cost effective tool for marketing.

Blogs would be perfect for college students. Many college professors require that their students keep a journal of their activities so that they can see how the student is progressing and if the student is learning the material. Some college professors even advise students to set time immediately after class to do their writing activity in their journal.

This journal activity can be done using blogs, where the professor can go to the website and view the blogs of his or her students. The professor can see first hand who is actively doing the activity, and contribute to a discussion with the student by posting a comment, thus creating a two-way dialogue.

Let’s assume that the student is taking a course on Organization Behavior and is reading an interesting chapter on Interpersonal Communications in Organizations. At the beginning of the lecture, the professor hands out the lecture notes, usually as PowerPoint slides so the student can follow along. The first slide lists the learning objectives that the professor expects the student to be able to do upon completion of the lecture. Here is an example of a learning objective:

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