It’s barely autumn, and the winter holidays seem to be a long way away. You are getting into a routine of back-to-school: homework, tests, friends, activities, and sports. With the possible exception of college planning, next spring is probably the last thing on your mind. Why should you start thinking about a prom dress when the prom is so far away?
It is not well-known by most prom-goers, that the best selections are found prior to the New Year. Prom dress manufacturers are already shipping dresses to the stores in October for the upcoming prom season. By the time the prom magazines hit the news stands in December, many people will already have placed orders for the most popular dresses. How do they come across these new designs that have yet to be in the magazines? People start searching online. As soon as manufacturer photos become available, it’s no surprise to find many internet prom dress retailers adding december global holidays new styles on their websites in early October.
You might say, “The prom is months away in May! Isn’t March enough time to find a prom dress?” If you are not wanting anything in particular, the answer is yes. If you have your heart set on a particular style or color, you may be disappointed if you wait.
Why would they vanish in this way? This is because prom dresses are a very seasonal product. Manufacturers cut a certain number of dresses intended for the following spring season in late summer, and they start shipping them to stores in October. Based on initial sales, the manufacturers will tailor the more popular styles starting in February or March. By then, the stores have pending orders for these styles. Production of more prom dresses stops after this happens. No one wants unsold prom dresses sitting in their warehouses all summer! It is possible that some styles may be suitable for homecoming in fall, but most of the time, even they are not available until at least summer.
Many schools have winter formals in December, January, and February, which is why the most popular dresses could be sold out or on back order that early. Because prom dresses are on the racks early, many of them are purchased for these earlier events. Also keep in mind that prom-dress makers sell worldwide, not just to American consumers. Many online prom dress retailers sell globally, as well. The competition for the most popular dresses is intense.
An additional reason to purchase now, is that prom season is starting earlier on the calendar. Proms may be held as early as February in some parts of the country. Simply because your prom is in April or May doesn’t necessarily mean that everyone has so late a prom. There are even some proms that are held as early as mid-December! It’s amazing – every April, we end up dealing with disappointed customers who can’t find “their” dress, because they don’t realize that the prom magazines they are carrying around were published in December (five months ago).